The Kaplan and Norton Balanced Scorecard is a strategic management framework that helps organizations translate their vision and strategy into actionable objectives across four key perspectives: Financial, Customer, Internal Processes, and Learning & Growth. This approach allows companies to measure performance beyond traditional financial metrics by incorporating customer satisfaction, operational efficiency, and employee development. By aligning business activities to the organization’s strategy, the Balanced Scorecard fosters improved communication and collaboration among departments. It facilitates better decision-making by providing a comprehensive view of performance and encouraging continuous improvement. Ultimately, this framework helps organizations achieve long-term success and maintain competitive advantage.